For over a decade, inbound marketing was synonymous with SEO and blogs.

But the AI era has fundamentally reshaped how people discover and evaluate new products. Search is no longer the front door — now, discovery starts in social feeds.

From there, buyers turn to AI tools like ChatGPT for research, then sanity-check their findings with peers.

After they short list vendors buyers head directly to vendor sites and are often looking to trial/test your product right away.

For a seller, 80-90% of the buyer journey is practically invisible.

So how do you reach your buyers? 


We’re building the modern inbound platform to help businesses tap into the expertise within their teams and build credibility in the places where discovery begins—on LinkedIn, Slack communities, and other professional networks. Rocksalt identifies high-value conversations and guides experts to engage so your company is seen, trusted, and chosen.

This way, you’re earning trust before your buyers ever search, click, or chat.