Welcome to Rocksalt
We are building the new inbound playbook
Welcome to Rocksalt
We are building the new inbound playbook
Why we exist
At Rocksalt, we believe expertise is the foundation of trust. In today’s digital landscape, buyers are overwhelmed by content and no longer believe traditional content marketing. Instead, they turn to industry peers, niche communities, and trusted experts for recommendations.
But many businesses struggle to influence these conversations.
Rocksalt is built to change this. This is the new inbound playbook.
We are building an AI marketing coach that helps executives establish credibility in the communities that matter—on LinkedIn, Slack, and other professional networks. By identifying high-value discussions and guiding expert engagement, Rocksalt ensures that these experts—and their companies—are seen, trusted, and chosen.
When companies consistently show up in the right conversations, they don’t just build awareness—they build credibility. The result: high-quality organic traffic that converts.
More insights. Less noise. Everybody wins.
Who we are
Anita, Ajoy, and Arjun are second-time entrepreneurs who believe trust is best established via expertise. We previously founded The Factual, helping consumers find trustworthy news—an effort that led to an acquisition by Yahoo. Now, we’re focused on empowering experts in companies share relevant insights and build credibility online.
Drawing from our experience at HubSpot, Hearsay Systems, and academic backgrounds at Waterloo, MIT, Stanford, and IIT, we’re applying what we’ve learned to help companies stand out in a noisy digital world.
We're grateful to be backed by world-class investors and angels.

Communities we are connected to
We are grateful to have the best venture capitalists and angel investors in the world on our team. Below are a few of the incredible investors who believed in our vision.
Gokul Rajaram
Anu Bharadwaj
Francis Desouza
Gokul Rajaram
Anu Bharadwaj
Francis Desouza
Join the
Rocksalt Crew!
We are building something enduring and useful, both to our customers and the world at large, so this is a product and mission you can be proud of. And having built and successfully exited a prior startup hopefully fewer dumb mistakes this time around!
Email us at: team@rocksalt.ai