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Post on LinkedIn twice a week.
Without adding to your to-do list.


Get a 10-minute daily playbook that tells you exactly who to engage with and what to write — with an AI trained on your expertise.

Get Started

Post on LinkedIn twice a week.
Without adding to your to-do list.

Get a 10-minute daily playbook that tells you exactly who to engage with and what to write - with an AI trained on your expertise.

Get started
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What you may have tried that hasn’t worked

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Hiring a ghost writer
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It’s expensive.

Check

Content lacks authenticity and industry depth.

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Slow publishing process.

Check

It fails to generate ICP engagement.

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Delegating to a social
media marketer or intern
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Content feels surface level.

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It lacks timely insider perspective your ICP craves.

Check

It fails to generate ICP engagement.

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Relying on an AI tool
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It doesn’t know your industry or your expertise.

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Output looks AI generated and makes you look bad.

Check

It takes time and still can’t get into a consistent rhythm.

The problem with all three alternatives

Problem_Number_01
 

No strategy for reaching ICP

Just posting doesn't build the right audience.

Problem_Number_02
 

Lacks your authentic voice

Your expertise gets separated from the content.

Problem_Number_03
 

Still requires your time

You're still doing the strategic thinking and a lot of iterations.

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Nobody is reading
your blog

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Events
are expensive

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Engaging on social
feels inefficient

Rocksalt for LinkedIn:
Complete system for engagement

Comment on the right conversations to reach
your ICP


Take the guesswork out of who to engage with on LinkedIn.

  • Get a prioritized list of high-value actions that tells you when and why to engage.
  • Get comment drafts based on your previous LinkedIn posts and other content you’ve authored.
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Author the right content weekly in minutes

 

  • Super You avatar is trained on you and your industry, so it pushes your thinking with great questions.
  • Use voice or text to captures ideas when inspiration strikes and turn them into near final draft in minutes.

Track how your ICP reach changes over time

  • Go beyond vanity metrics and track who from your target audience is engaging.
  • Track inbound traffic from LinkedIn to your website.
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Comment on the right conversations to reach your ICP

Take the guesswork out of who to engage with on LinkedIn.

  • Get a prioritized list of high-value actions that tells you when and why to engage.
  • Get comment drafts based on your previous LinkedIn posts and other content you’ve authored.
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Author the right content weekly in minutes

  • Super You avatar is trained on you and your industry, so it pushes your thinking with great questions.
  • Use voice or text to captures ideas when inspiration strikes and turn them into near final draft in minutes.
Linkedin_CMO_Feature_02_Mobile@2x

Track how your ICP reach changes over time

  • Go beyond vanity metrics and track who from your target audience is engaging.
  • Track inbound traffic from LinkedIn to your website.
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How Rocksalt differs from other alternatives

Rocksalt

Agency –
Ghost writer

ChatGPT and
other AI tools

Social Media Manager – Intern

Time
needed
10 mins/day
2 hours/week
Briefing and edits
30–60 mins/day
Prompting and edits
2 hours/week
Briefing and edits
Cost
$$
$$$$  3k–15k/mo.
$
$$$
Helps you
reach your ICP
on LinkedIn
Yes - helps you find and engage with the right influencers
No
No
No
Sounds like
you?
Trained on your
content and style
Professional
but generic
Mimics
with effort
Mimics
with effort
Industry knowledge?
Monitors your space
Limited
General
knowledge
Surface
level
What to create
Tells you exactly
You decide
You decide
You decide
Gets smarter over time?
Automatic
Static
Static
Static

Get started now

Setup takes just 15 minutes.
 
We’ll guide you through setup — whether you’re solo or with a team. 
 
 

FAQs

How does Rocksalt work on LinkedIn?

 Rocksalt is a complete system of engagement specifically designed for busy executives, founders and subject matter experts. It has two parts that work together so you have to spend only 10 minutes a day to consistently build your brand.

1) Your weekly playbook which tells you exactly what to do based on analyzing all your activity on LinkedIn. It tells you which people and posts to engage with daily so you are building relationships with the right influencers that reach your audience.

2) Your Super You avatar that is trained on your content. It's continuously reading all your posts and comments as well as your industry influencers posts so it knows your industry.

Super You helps you draft authentic comments and posts in minutes and is authentic to you.

Will people use LinkedIn if they are researching on AI tools?

 AI tools are great at answers. LinkedIn is still uniquely strong at credibility and relationships.

LinkedIn becomes less of a “research destination,” more of a “trust + distribution layer”

1) Trust layer: Buyers verify people, credibility, and momentum (who works there, what they ship, who engages).

2) Distribution layer: Your POV and expertise propagate into the broader web ecosystem (reposts, newsletters, earned media, your own site)—which is what does get pulled into AI answers via retrieval.

What are the best tools for executives and founders?

 For scheduling posts: Buffer, Hootsuite (just scheduling, no content help).

For analytics: LinkedIn native, Shield (tracks metrics, doesn't tell you what to do next).

For writing help: ChatGPT, Jasper (generic AI, requires constant prompting).

For sales prospecting: LinkedIn Sales Navigator (outbound sales, not personal brand).

For complete brand building: Rocksalt (strategy + AI trained on you + audience building).

Most executives need different tools for different jobs. If your primary goal is building thought leadership and driving inbound, you need a complete system.

If you're doing outbound prospecting, you need Sales Navigator.

Many use both together.

How does Rocksalt decide what posts to prioritize for me?

 Rocksalt does a number of technical things to make it easier for you to raise your visibility on LinkedIn with your target audience.

Because Rocksalt's methodology is centered around finding and engaging with relevant experts, some of the key technical items are:

• Calculating what fraction of an expert's reach overlaps with your target audience.
• Deciding which posts from an expert should be prioritized for you to engage with.

The details behind these calculations can be found on this page.

It's worth noting that Rocksalt does not use any of your data to train any AI models.

What are the requirements to use Rocksalt?

 To use Rocksalt, you must have an email account, a LinkedIn profile, and you must be using Chrome or Microsoft Edge as your browser on your laptop or desktop.

The laptop/desktop requirement is because you have to install Rocksalt's browser extension. This is only available for Chrome and Edge browsers now, however in future we'll add support for Safari and other browsers.

How does Rocksalt's browser extension access my LinkedIn account?

• Provides guidance inline, when on LinkedIn.com, for better commenting.
• Gathers user's LinkedIn analytics data for further analysis by Rocksalt. 

The extension fetches your analytics data once a day using  your LinkedIn cookie. Note that this cookie remains on your machine and is never on our server. 

Also, Rocksalt does not have access to your LinkedIn credentials (username or password). If you log out of LinkedIn at any time, Rocksalt's extension will automatically stop working. Finally, Rocksalt does not post any content or automate any actions on your behalf.

Can I share my digests with others on my team?

Yes you can! You can enter additional email addresses you wish to send your digest to, or even send them directly to a Slack channel of your choice.

Can I use Rocksalt for sales?

 Sales is not an ideal use case for Rocksalt. For sales, you often need to track hundreds of profiles, looking for all sorts of activity signals beyond posting.

Rocksalt is better suited to the marketing use case – increasing your reach on LinkedIn. Then, when you get engagement from your target audience, you may want to use LinkedIn's Sales Navigator to engage and nurture these profiles.

Get Started Now

Setup takes just 15 minutes.
 
We’ll guide you through setup — whether you’re solo or with a team.