How does Rocksalt work on LinkedIn?
Rocksalt is a complete system of engagement specifically designed for busy executives, founders and subject matter experts. It has two parts that work together so you have to spend only 10 minutes a day to consistently build your brand.
1) Your weekly playbook which tells you exactly what to do based on analyzing all your activity on LinkedIn. It tells you which people and posts to engage with daily so you are building relationships with the right influencers that reach your audience.
2) Your Super You avatar that is trained on your content. It's continuously reading all your posts and comments as well as your industry influencers posts so it knows your industry.
Super You helps you draft authentic comments and posts in minutes and is authentic to you.
What are the best tools for executives and founders?
For scheduling posts: Buffer, Hootsuite (just scheduling, no content help).
For analytics: LinkedIn native, Shield (tracks metrics, doesn't tell you what to do next).
For writing help: ChatGPT, Jasper (generic AI, requires constant prompting).
For sales prospecting: LinkedIn Sales Navigator (outbound sales, not personal brand).
For complete brand building: Rocksalt (strategy + AI trained on you + audience building).
Most executives need different tools for different jobs. If your primary goal is building thought leadership and driving inbound, you need a complete system.
If you're doing outbound prospecting, you need Sales Navigator.
Many use both together.
How does Rocksalt decide what posts to prioritize for me?
Rocksalt does a number of technical things to make it easier for you to raise your visibility on LinkedIn with your target audience.
Because Rocksalt's methodology is centered around finding and engaging with relevant experts, some of the key technical items are:
• Calculating what fraction of an expert's reach overlaps with your target audience.
• Deciding which posts from an expert should be prioritized for you to engage with.
The details behind these calculations can be found on this page.
It's worth noting that Rocksalt does not use any of your data to train any AI models.
What are the requirements to use Rocksalt?
To use Rocksalt, you must have an email account, a LinkedIn profile, and you must be using Chrome or Microsoft Edge as your browser on your laptop or desktop.
The laptop/desktop requirement is because you have to install Rocksalt's browser extension. This is only available for Chrome and Edge browsers now, however in future we'll add support for Safari and other browsers.
How does Rocksalt's browser extension access my LinkedIn account?
• Provides guidance inline, when on LinkedIn.com, for better commenting.
• Gathers user's LinkedIn analytics data for further analysis by Rocksalt.
The extension fetches your analytics data once a day using your LinkedIn cookie. Note that this cookie remains on your machine and is never on our server.
Also, Rocksalt does not have access to your LinkedIn credentials (username or password). If you log out of LinkedIn at any time, Rocksalt's extension will automatically stop working. Finally, Rocksalt does not post any content or automate any actions on your behalf.
Can I share my digests with others on my team?
Yes you can! You can enter additional email addresses you wish to send your digest to, or even send them directly to a Slack channel of your choice.
Can I use Rocksalt for sales?
Sales is not an ideal use case for Rocksalt. For sales, you often need to track hundreds of profiles, looking for all sorts of activity signals beyond posting.
Rocksalt is better suited to the marketing use case – increasing your reach on LinkedIn. Then, when you get engagement from your target audience, you may want to use LinkedIn's Sales Navigator to engage and nurture these profiles.
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