Rocksalt finds what buyers ask in your sales calls, Reddit, and LinkedIn, and tells you which questions to answer first. Then it creates original content from your own knowledge (sales calls, support tickets, and blogs) that AI answers can cite.
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Most platforms track short, keyword-style prompts. Real B2B buyers ask long, specific questions in sales calls and communities, and those are the ones that shape AI answers.
They produce generic AI content: easy to make, rarely cited. What gets cited is original content only your company can create.
Most AEO work stops at your own website. But AI also looks to third-party sites like LinkedIn and Reddit, so your answers need to be there too.
Audits and fixed prompt lists age quickly as buyer questions and AI answers change.
From real buyer questions to publish-ready content, continuously, with your team's expertise in every answer.
Rocksalt pulls recurring questions from your sales and support calls and from Reddit and LinkedIn discussions about your category. Each question links back to its source, is grouped into a theme, and is mapped to a buyer stage.
Questions are ranked by commercial intent, gaps in your existing content, and where you can say something competitors can't.
Rocksalt writes the article, FAQ, or page update from your calls, tickets, docs, and past content. When it can't find an original answer, it loops in the right internal expert to fill the gap.
Your team reviews and publishes on your site. When a relevant Reddit or LinkedIn discussion starts trending in your space, Rocksalt alerts the right expert to weigh in, building your visibility offsite too.
Built on what buyers actually ask in your calls, Reddit, and LinkedIn, with every question linked to its source.
Drafted from what your company already knows. Experts step in only when something original is missing.
Your experts join the discussions AI draws on, with the context to add something worth citing.
Rocksalt keeps listening as your market shifts, so your plan stays current without another audit.
“I knew our prompts weren’t realistic, but I had nothing better to build our AEO strategy on. Rocksalt showed us what buyers actually ask in our sales calls, on Reddit, and on LinkedIn. Now our strategy runs on real buyer evidence.”
See the real questions shaping your category—and how Rocksalt can continuously turn them into content that earns visibility in AI answers.
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