AEO platform for B2B Teams

Plans & pricing

Start with buyer intelligence. Add the level of action you need.

Every plan starts with real buyer questions. Choose how far you want Rocksalt to take the work—from intelligence, to authoritative on-site answers, to expert participation in the conversations happening off-site.

For teams with an existing AEO or content workflow

Buyer Intelligence

Know what your buyers are asking—and which questions are worth owning

Custom pricing · scoped to your program

What you get

Real buyer questions from LinkedIn, Reddit, sales calls, and support conversations
Source evidence and recurring themes, updated continuously
Questions organized by buyer stage and commercial relevance
Opportunity prioritization based on evidence, business value, and ability to add something different
AI answer, citation, and competitor context to help identify where you can win

See Buyer Intelligence

Expert-Led AEO

Turn buyer questions that matter into authoritative content on your website

Custom pricing · scoped to your program

Everything in Buyer Intelligence, plus

Recommended on-site action and evidence-backed brief for each priority opportunity
Existing company content and knowledge brought into the drafting process
Focused questions routed to the right subject-matter expert when original insight is needed
Brand and expert knowledge profiles grounded in approved company facts
Publish-ready articles, FAQs, comparison pages, and content refreshes
Collaborative editing, approvals, and ongoing content updates

See Expert-Led AEO

For teams that want authority on and off their site

Full-Market AEO

Build authority wherever buyer are asking questions that shape your market

Custom pricing · scoped to your program

Everything in Expert-Led AEO, plus

Continuous detection of relevant LinkedIn and Reddit conversations
Priority off-site opportunities matched to the right executive or subject-matter expert
Draft responses grounded in each expert’s approved knowledge and first-hand experience
Fast expert workflow for reviewing and joining live conversations
On-site and off-site activity coordinated around the same priority buyer questions

See Full-Market AEO

Launch service · Expert-Led AEO + Full-Market AEOOne-time fee

Your first two content pieces, created together

Available with Expert-Led AEO and Full-Market AEO for a one-time fee: hands-on onboarding with the Rocksalt team. We help you choose buyer questions, gather your experts’ insights, and create your first two publish-ready pieces—so your team learns the workflow while producing content you can use.

Compare plans

Choose how far Rocksalt takes the work

Buyer Intelligence tells you what deserves attention. Expert-Led AEO turns those opportunities into authoritative on-site answers. Full-Market AEO extends the same expert authority into relevant LinkedIn and Reddit conversations.

Capability	Buyer Intelligence	Expert-Led AEO	Full-Market AEO
Real buyer questions from LinkedIn and Reddit	✓	✓	✓
Sales and support call inputs	✓	✓	✓
Source evidence, themes, buyer-stage mapping, and opportunity prioritization	✓	✓	✓
AI answer, citation, and competitor context	✓	✓	✓
Recommended on-site action and evidence-backed brief	—	✓	✓
Expert input captured when original insight is needed	—	✓	✓
Brand and expert knowledge profiles	—	✓	✓
Publish-ready website content and content refreshes	—	✓	✓
Collaborative editing and approvals	—	✓	✓
Daily LinkedIn and Reddit opportunity detection	—	—	✓
Continuous learning AI avatar per executive	—	—	✓
SMS/Whatsapp interface for creating content on the fly	—	—	✓
Safe commenting/engagement guide	—	—	✓
Guided launch with two publish-ready content pieces	—	One-time fee	One-time fee

Inside the product

One buyer question. Three levels of action.

See the evidence behind the question, turn your experts’ knowledge into an authoritative on-site answer, and—with Full-Market AEO—join the relevant conversations happening off-site.

Rocksalt buyer question dashboard organized by source and theme

01 · Find

See the evidence behind every question

Review the source conversation, theme, buyer stage, and priority instead of managing a flat list of synthetic prompts.

Rocksalt collecting subject-matter expert input through WhatsApp

02 · Capture

Get expert input without another login

Route the right questions to subject-matter experts and collect their original insights asynchronously over text.

Expert answer repurposed for website and social content

03 · Extend

Build authority beyond your site

With Full-Market AEO, use the same expert knowledge to participate in relevant LinkedIn and Reddit conversations where buyer questions are already happening.

Questions

What marketing and SEO teams ask us

Can Rocksalt work with Profound, AirOps, HubSpot, or our agency?

Yes. Buyer Intelligence can feed your current tracking, content, and agency workflows. Expert-Led AEO adds expert-led on-site content creation, while Full-Market AEO extends the same buyer-question and expert workflow into relevant LinkedIn and Reddit conversations.

Where do the buyer questions come from?

Rocksalt identifies recurring questions and debates on LinkedIn and Reddit and can combine them with questions found in your sales and support calls. Every external question retains a link to its source conversation.

How is this different from a synthetic prompt list?

Synthetic prompts infer what buyers might ask from keywords or your existing website. Rocksalt starts with real conversations, then organizes and prioritizes them so your team can see both the question and the evidence behind it.

How is the content different from generic AI-generated content?

Rocksalt uses AI to structure and accelerate the work, but the substance comes from your approved company knowledge and first-hand expert input. The goal is differentiated information, not another summary of what is already online, because this "information gain" is crucial to getting cited.

Do our experts need to learn another tool?

No. Subject-matter experts can answer questions asynchronously over text or WhatsApp. Your marketing team reviews, edits, and approves the resulting drafts in Rocksalt.

How does the Expert-Led AEO Launch service work?

The Launch service is a paid, one-time onboarding service for Expert-Led AEO and Full-Market AEO customers. We work alongside your marketing team to create your first two publish-ready content pieces in Rocksalt. Together, we select relevant buyer questions, collect input from your subject-matter experts, and refine the content for your team's approval. Your team learns the workflow while working on real content and finishes with two pieces ready to publish.

What does Full-Market AEO add?

Full-Market AEO adds continuous detection of relevant LinkedIn and Reddit conversations, matches those opportunities to the right executives or subject-matter experts, and helps them respond using their approved knowledge and first-hand experience. It extends the same buyer-question strategy beyond your website rather than treating social participation as a separate program.

Can we begin with Buyer Intelligence and add execution later?

Yes. Buyer Intelligence is a complete standalone option for teams with an established content process. You can move to Expert-Led AEO when you want Rocksalt to create authoritative on-site content, and then to Full-Market AEO when you want your experts participating in relevant off-site conversations as well.

See it with your market

Start with the buyer questions your current tools are missing.

We will show you what buyers in your market are asking and help you choose the right starting point: intelligence, expert-led on-site AEO, or full-market authority.

Book a demo