Choose the themes you want to own in AI search. Rocksalt does the rest.

A topic you want to be known for in AI answers, such as “payroll for remote teams” or “SOC 2 for startups.” Each theme holds the buyer questions and tracking prompts related to it, from a few to more than 15.

Two reasons. Themes are easier to decide on: you already know which topics you want to be known for, while guessing the right list of prompts is much harder. And it’s fairer as your program grows. A theme can hold a few prompts or more than 15, and Rocksalt keeps adding buyer questions as it finds them, so paying per prompt would mean paying for questions we added on our own. One theme, one price.

A content plan is the research. A content piece is what you create from it. For each plan, Rocksalt analyzes what AI cites, finds gaps your expertise can fill, and develops the angle and key points that give your content a reason to be cited. Every plan shows you:

• What AI cites: the sources and content appearing in relevant answers.
• Where you can contribute: gaps your company’s knowledge and expertise can fill.
• What to create: a recommended angle, key points and supporting evidence.

You pay for plans. Content pieces are free. Turn each plan into as many articles, FAQs, LinkedIn posts or audience variations as you need in Rocksalt at no extra charge, or take the plan to Claude, your agency or your own writers.

Two things: approve each content plan, making sure it has an original angle worth citing, and review the final piece before you publish. Rocksalt handles the research, prioritization, drafting and expert outreach in between.

Rocksalt helps your experts contribute where buyers are already asking questions, in two ways:

• Join relevant conversations. When Rocksalt finds an active discussion relevant to your business, it alerts the right expert by email so they can contribute a timely, useful comment.
• Turn your content into expert posts. Repurpose content created in Rocksalt into social posts that reflect each expert’s voice and style, ready for them to review and publish.

Your research and expertise go further, strengthening the content on your website and your presence in the conversations happening beyond it.

Rocksalt combines research with knowledge specific to your company:

1. Find an angle worth contributing. We analyze what AI already cites, what existing content leaves unanswered, and where your company can add something original.
2. Ground the content in real experience. We draw on your team’s frontline knowledge, customer conversations and practical examples to create answers that reflect your experience.
3. Ask experts for the missing insight. When a draft needs firsthand knowledge, Rocksalt emails the right expert a focused question and incorporates their response. They can contribute directly by email, without starting from a blank page.

The result is content with a distinct perspective, concrete examples and expertise your buyers can learn from.

Yes. Move up a tier as you add themes, and add content plans at $100 each whenever you need them.