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Our Story

 

Our Story

Our Story

For over a decade inbound marketing was synonymous with SEO and blogs.

But the AI era has fundamentally changed how people discover and evaluate new products. Search is no longer the front door — discovery now starts in social forums.

The New Buyer Journey

  1. Discovery in the feed – Passive scrolling on LinkedIn, Reddit, Slack communities etc is where people find about about new stuff.
  2. AI‑first research – After repeated exposure to a problem or brand people dig deeper with AI, often sanity‑checking answers with peers. Weeks of research compress into minutes.
  3. Laser‑focused evaluation – Armed with a short list, buyers go straight to vendor sites to validate their research and answer remaining technical questions.
  4. Low‑friction adoption – If they can’t try it immediately and safely, they bounce. "Book a demo" feels painful; self‑serve is sweet.

    From your vantage point as a seller, 80-90% of the buyer journey is practically invisible—and when the buyer surfaces, she moves fast and anonymously.
Marketing funnel evolution in AI era (4)

As a seller, 80-90% of the buyer journey is practically invisible—and when the buyer surfaces, she moves fast and anonymously.

“As a seller, 80-90% of the buyer journey is practically invisible—and when the buyer surfaces, she moves fast and anonymously”

Why We Built Rocksalt 

Companies want to be present in these forums but have 3 challenges:

  • They don’t know where their buyers are across the thousands of communities and platforms.
  • They don’t know which conversations are most important for their experts to engage in.
  • Their experts are busy and struggle to consistently engage in marketing activities.

How Rocksalt is helping

We’re building a modern inbound platform that connects busy executives—startup founders, CEOs, and subject matter experts—with the right discussions on LinkedIn, Slack communities, and other platforms, and guides them to build their credibility in 10 min/day.

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This way, you are building trust even before your buyers search, click or chat.

That’s the promise of the modern inbound.

This way, you are building trust even before your buyers search, click, or chat.

That’s the promise of the modern inbound.

Just getting started

We’re proud to be backed by some of the best investors in the world. We’ve raised a $3.5M seed round led by Lightspeed Venture Partners, with participation from Defy.vc, Garuda Ventures, and a group of visionary angels who believe in the future of organic growth.

If you are a leader at a company who believes in meeting buyers where they are and sharing real expertise to win over buyers, then sign up with Rocksalt to start building your credibility where it matters .

Arjun, Anita, and Ajoy