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Always-on AEO built on real buyer questions

Your buyers keep asking new questions. Your AEO should keep up.

Rocksalt continuously finds what buyers in your market are asking and turns the questions that matter into authoritative answers onsite and offsite.

It handles the ongoing work, bringing in your experts only when their experience can make the answer genuinely original.

r/ Reddit

How are teams securing AI agents without slowing deployment?

92 comments · trending
in LinkedIn

Which implementation risks should buyers plan for first?

47 replies · 2d ago
◉ Sales calls

What makes this different from the tools we already use?

Repeated across 3 calls
Rocksalt is working
Live activity
✓Buyer question detected on Reddit10:42 PM
✓Opportunity identified12:18 AM
✓Expert insight added where needed3:16 AM
→Website article + LinkedIn response created7:45 AM

Trusted by teams at

Tamr EventMobi FinQore enable Zocks XForce Riviera Partners Penguin Strategies HedgeFlows
AEO does not stand still

AEO is not a dashboard problem. It is a keep-up problem.

Buyer questions change. Competitors publish. New objections surface in calls. The sources AI engines cite shift.

But most AEO tools give you a static prompt list, a visibility score, and more work: decide what matters, research what is ranking, choose what to create, chase an expert, and produce the content.

Your AEO strategy should evolve as fast as your buyers do.

How it works

From real buyer question to authoritative answer—continuously.

One continuous system takes you from a real buyer question to the right answer in the right place.

Continuously running
LinkedInRedditSales callsWebsite
01

Finds what buyers are asking

Continuously scans LinkedIn, Reddit, sales calls, support conversations, and internal knowledge for recurring questions and emerging debates.

Questions are grouped and prioritized by commercial relevance, evidence, and where your company can add something different.

02

Finds the questions worth owning

Scores every tracked theme and prompt against three signals: where answers are incomplete, its likelihood of driving leads and revenue, and how difficult it will be to rank.

Then focuses content creation on the opportunities with the greatest commercial and visibility upside.

03

Creates the best answer

Draws on your website, existing content, sales calls, and expert insights to create the right content for both your site and off-site conversations AI engines rely on.

04

Puts your experts in the right loop

If something original is missing, Rocksalt asks your internal subject matter experts a few focused questions, then finishes the draft. If buyers are discussing the question on LinkedIn or Reddit, it alerts these experts to join the conversation.

New buyer questions and visibility changes feed the next cycle.
Inside Rocksalt

Don’t start AEO with prompts. Start with buyers.

Rocksalt continuously finds the questions buyers are actually asking across sales calls, Reddit, LinkedIn, and other sources—so your AEO strategy evolves with your market.

Demo workspace · Sample data
Rocksalt Buyer Prompts dashboard showing questions from LinkedIn, Reddit, and sales calls grouped into prioritized themes
Buyer questions organized by source, theme, and market signal.
Always on

Come back to progress—not another to-do list.

Rocksalt keeps watching for new buyer questions, changes in AI answers, and gaps your company can own.

By morning, the next piece of content may already be ready for review. If Rocksalt needs something only your team can provide, the question is already waiting with the right expert.

10:42 PM

14 new buyer questions detected across sales calls, Reddit, and LinkedIn

12:18 AM

3 opportunities prioritized for commercial relevance and visibility upside

2:06 AM

2 existing articles flagged for updates based on new buyer questions

3:16 AM

1 focused question sent to the right expert for original insight

5:34 AM

1 website article drafted and 2 relevant LinkedIn conversations identified

7:45 AM

3 actions ready for review

Why Rocksalt

Real buyer evidence. The right experts. Continuous action.

Rocksalt connects what buyers are asking with what your company uniquely knows—then keeps turning that intelligence into the next best AEO action.

Real B2B buyer evidence

Rocksalt mines LinkedIn, Reddit, and your sales calls to uncover recurring questions, objections, and buying signals—then prioritizes them by commercial relevance and visibility opportunity.

Human in the right loop—onsite and offsite

Rocksalt handles the research and production work, then brings in the right expert when their experience can make the answer genuinely original—whether it belongs on your website or in a live LinkedIn or Reddit discussion.

AEO that acts on what it finds

A dashboard can tell you what changed. Rocksalt decides what to do next—then creates or updates the content and keeps your AEO program moving as buyer questions and AI answers evolve.

Always-on AEO

Stop managing AEO. Start compounding it.

See the real questions shaping your category—and how Rocksalt can continuously turn them into content that earns visibility in AI answers.

Book a demo →