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Find the questions buyers ask
Rocksalt pulls recurring questions from your sales and support calls, Reddit, and LinkedIn. Each is linked to its source and grouped by theme and buyer stage.
Always-on AEO platform
Find real buyer questions. Turn them into original content.
Rocksalt finds what buyers ask in your sales calls, Reddit, and LinkedIn, and shows you which questions to answer first. Then it drafts original content from what your company already knows, so AI answers can cite you.
Trusted by teams at
The problem
Why AEO stalls for B2B teams
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You're guessing which questions matter
Your prompt list came from keywords and instinct. Buyers ask longer, messier questions you can't see.
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Your dashboard reports. It doesn't direct.
You know whether visibility went up or down. You still don't know what to write next.
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Good content waits on your experts
One expert review takes a week. One article takes a month.
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AI drafts sound like everyone else's
Generic content is easy to make, rarely cited, and a risk to the authority you've built.
How Rocksalt works
From buyer question to publish-ready content, with your team's expertise in every answer.
Continuously running
Draws on:
Sales callsSupport ticketsRedditLinkedInBlogs & docs
Prioritize what's worth winning
Ranked by buying intent, gaps in your content, and where you can say something competitors can't.
Draft from what your company knows
Rocksalt drafts from your calls, tickets, and docs. When an original answer is missing, it asks the right expert.
Publish on your site. Reply on LinkedIn and Reddit.
Your content team shapes structure and tone, then publishes on your site. When a relevant LinkedIn or Reddit thread takes off, Rocksalt alerts the right expert and drafts a reply.
New buyer questions, shifts in AI answers, and aging content feed the next cycle.
Why Rocksalt
How Rocksalt is different
Unlike AI Visibility tools
AI visibility tools score you on a fixed prompt list. Rocksalt finds the questions buyers actually ask, shows which ones you haven't answered, and drafts the answer.
Unlike writing it in ChatGPT or Claude
General AI tools write from the internet, so you get what everyone gets. Rocksalt writes from your calls, tickets, and docs, and asks your experts when the answer is missing.
Alongside your agency
Rocksalt doesn't replace your agency. It powers new content and drafts expert replies on LinkedIn and Reddit. Your agency handles the rest of offsite authority, like PR, plus technical SEO and AEO.
Always on, not a one-time audit
Buyer questions keep changing. Rocksalt keeps listening and flags new questions worth answering.
“I knew our prompts weren’t realistic, but I had nothing better to build our AEO strategy on. Rocksalt showed us what buyers actually ask in our sales calls, on Reddit, and on LinkedIn. Now our strategy runs on real buyer evidence.”
FAQ
Questions buyers ask us
Do you show whether we appear in AI answers?
Yes. Rocksalt tracks how you show up for the questions you choose to win, and who shows up instead of you.
How much of my team's time does this take?
One person picks the themes and approves the final draft. Experts step in only when something original is missing, and they answer a few targeted questions instead of reviewing a full document.
What happens to our sales call transcripts?
Names and numbers are stripped out before any AI model sees a transcript. Rocksalt keeps the buyer questions and deletes the transcript.
Does this work with our SEO agency?
Yes. Rocksalt speeds up new content creation, working with your content team on structure and tone and looping in your experts where needed. Offsite, it covers social forums by drafting LinkedIn and Reddit replies. Your agency keeps handling the rest of offsite authority, such as PR, and the technical side of SEO and AEO.
Always-on AEO
See the buyer questions you're not answering.
Book a demo to see what your buyers actually ask, and where your content has gaps.