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LinkedIn is where your buyers decide who to shortlist.
Are you showing up?

Engage in conversations shaping your industry. Post in your own voice. Build real pipeline — in 10 minutes a day.

Live LinkedIn results

✓

Head of AI went from posting 1x/month → 3x/week

✓

Founder went from no meetings to 8 meetings a month

What do you need help with?

LinkedIn is where your buyers decide who to shortlist.
Are you showing up?

Engage in conversations shaping your industry. Post in your own voice. Build real pipeline — in 10 minutes a day.

Live LinkedIn results

✓

Head of AI went from posting 1x/month → 3x/week

✓

Founder went from no meetings to 8 meetings a month

icon_engage-1

I post but the right people don't engage

Find the right conversations and industry influencers worth engaging.

Show conversations -->

icon_post-1

I struggle to post consistently

Get ideas unique to you and turn them into authentic posts in minutes.

Create post now -->

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I want my team raising its visibility

Give C-suite and SMEs a simple daily workflow for posting and commenting.

See daily 10 min flow -->

Hear what CEOs and Subject Matter Experts say

1 hour ➞ 3 mins per post
Very impressed with what got generated.
This took me 3 min to create vs. an hour with ChatGPT!
Rach_SebellShavit
Rach SebellShavit
Founder, Helm 365
1 Person ➞ 4 people
You can't build a real LinkedIn presence on the back of one person. Now we have four people posting two to three times a week — consistently.
Bob_Vaez
Bob Vaez
CEO, EventMobi
8 calls/month
The buyers aren't the influencers — they're the people reading or commenting on them. Rocksalt finds those conversations daily.
Ali_Hafizji
Ali Hafizji
CEO, Wednesday.is
1x/month ➞ 3x/week
The biggest win I got out of Rocksalt is being able to consistently post and increase my output. I went from once a month to 3 times a week.
Thorben_Grosser
Thorben Grosser
VP Product, EventMobi

What do you need help with?

icon_engage-1

I post but the right people don't engage

Find the right conversations and industry influencers worth engaging.

Show conversations -->

icon_post-1

I struggle to post consistently


Get ideas unique to you and turn them into authentic posts in minutes.

Create post now -->

icon_impact-1

I want my team raising its visibility

Give C-suite and SMEs a simple daily workflow for posting and commenting

 

See daily 10 min flow -->

Hear what CEOs and Subject Matter Experts say

1 hour ➞ 3 mins per post
Very impressed with what got generated.
This took me 3 min to create vs. an hour with ChatGPT!
Rach_SebellShavit
Rach SebellShavit
Founder, Helm 365
1 person ➞ 4 people
You can't build a real LinkedIn presence on the back of one person. Now we have four people posting two to three times a week — consistently.
Bob_Vaez
Bob Vaez
CEO, EventMobi
8 calls/month
The buyers aren't the influencers — they're the people reading or commenting on them. Rocksalt finds those conversations daily.
Ali_Hafizji
Ali Hafizji
CEO, Wednesday.is
1x/month ➞ 3x/week
The biggest win I got out of Rocksalt is being able to consistently post and increase my output. I went from once a month to 3 times a week.
Thorben_Grosser
Thorben Grosser
VP Product, EventMobi

See Rocksalt in action

icon_post-1

Post consistently

Great posts start with a text message.

You get an idea. You text it to Rocksalt. Your Super You avatar — trained on your voice and your industry — asks three questions to dig deeper.

What comes back isn't generic AI content. It's a draft that sounds like you, backed by real industry context, ready to post.

Three minutes. Done.

icon_engage-1

Engage in relevant discussions daily

Rocksalt surfaces relevant discussions by industry influencers based on your topics of interest and who you are trying to reach.


Rocksalt guides you to comment there — with your genuine insight — and the right people start noticing you.

Ten minutes a day. That's how you reach the right audience daily.

icon_impact-1

Tie LinkedIn to pipeline

Track total reach across your whole team. See exactly who engaged — every reaction, connection, and DM.

Sync to your CRM so sales can follow up. No more guessing whether any of this is working.  Learn More -->

Rocksalt: a complete system for LinkedIn

See Rocksalt in action

icon_post-1

Post consistently

Great posts start with a text message.

You get an idea. You text it to Rocksalt. Your Super You avatar — trained on your voice and your industry — asks three questions to dig deeper.

What comes back isn't generic AI content. It's a draft that sounds like you, backed by real industry context, ready to post.

Three minutes. Done.

icon_engage-1

Engage in relevant discussions daily

Rocksalt surfaces relevant discussions by industry  influencers, based on your topics of interest and who you are trying to reach.

Rocksalt guides you to comment there — with your genuine insight — so the right people start noticing you.

Ten minutes a day. That's how you reach the right audience daily.

Rocksalt: a complete system for LinkedIn

icon_impact-1

Tie LinkedIn to pipeline

Track total reach across your whole team. See exactly who engaged — every reaction, connection, and DM.

Sync to your CRM so sales can follow up.

 

No more guessing whether any of this is working. Learn more -->

See it working in your business

Try for free
Book a demo

See it working in your business in 3 minutes

Try for free
Book a demo
 
Built for modern B2B teams

Built for modern B2B teams

Once you master LinkedIn focus on Reddit.

Your buyers are researching Reddit before they talk to sales. So are LLMs. See how Rocksalt builds your presence on Reddit and shape what LLMs say about your brand.

Once you master LinkedIn focus on Reddit.

Your buyers are researching Reddit before they talk to sales. So are LLMs. See how Rocksalt builds your presence on Reddit and shape what LLMs say about your brand.

Ready to make LinkedIn your best inbound channel?

Build consistency and expand your reach with your buyers — in just 10 minutes/day

Try for free
Book a demo

Ready to make LinkedIn your best inbound channel?

Build consistency and expand your reach with your buyers — in just 10 minutes/day

Try for free
Book a demo

FAQs

What does Rocksalt actually do?

Rocksalt helps busy founders and CEOs drive inbound leads by making it effortless to share their expertise across LinkedIn, Reddit, and Slack.

How it works:
Every week, you get a prescriptive playbook of exactly what to do (which conversations to join, what content to create). Your Super You which is an AI trained on your expertise drafts everything in your voice. You review and approve.

Time commitment: 10 minutes/day.

Result: Consistent visibility where your buyers research solutions, without hours of work.

Why it exists: Your expertise is your biggest competitive advantage. Most founders and CEOs know they should build their brand online, but don't have the time and don't know how these platforms work. Rocksalt removes both the execution barriers.

How do you measure if Rocksalt is working?

 Buyer journeys are messy and non-linear today with click attribution being hard to measure. Rocksalt aligns measurement with how buyers buy today.
There are two ways of measuring if Rocksalt is helping your business:

• If you have self-reported attribution fields setup that asks "How did you hear about us?",  you should see people mentioning LinkedIn, Slack and Reddit.
• You should also see the volume of "branded search" traffic and direct traffic go up. If people see you in these forums, they will directly type your company name in the URL or google your company name.

The other advantage of engaging in communities where your audience hangs out is to deeply understand your audience which will lead to better marketing and a better product.

How is Rocksalt different from social media monitoring tools?

 Social media monitoring tools help companies find and respond to specific brand or competitor keywords in forums, which is meant to find people who are actively shopping for your solution but because it is keyword based, it typically returns a lot of false positives.

RockSalt takes a different approach. Instead of chasing individual sales opportunities, we scale your subject matter experts and build long-term credibility and trust in communities where your buyers spend time. We focus on establishing your company as a trusted authority before people are even in market for your solution.

The result: When prospects eventually need your type of solution, they already know and trust you. Instead of competing in crowded conversations, you become the obvious choice they seek out.

Which platform matters more? LinkedIn or Reddit?

 It depends on where your ICP actually spends time:

LinkedIn: Best for most B2B founders. Your buyers are there, it's the easiest to start with, and results come fastest.

Reddit: If your ICP is technical (developers, engineers, IT professionals) or actively researches solutions in subreddits. Also valuable if you want to influence how LLMs understand your space.

Slack private communities: If your ICP participates in industry-specific communities (marketing ops, sales ops, RevOps, etc.). Requires more relationship investment but builds deeper connections.

Our recommendation: Start with LinkedIn, that's where most decision makers are. Then add Reddit later to influence LLMs citing reddit threads for questions your buyers are asking.  Add Slack if strong communities exist in your industry.

Not sure? We help you identify where your ICP is most active during onboarding.

How does Rocksalt fit into my tech stack?

Think of Rocksalt as the top-of-funnel awareness and credibility engine. Everything else in your stack handles the rest of the buyer journey.
Common workflow:

  1. Use Rocksalt to build your brand and engage strategically.
  2. Prospects discover you and visit your website (track direct traffic in GA and branded search volume in Google Console).
  3. They fill out a form or reach out (enters CRM). 
    We recommend asking "How did you hear about us?" in each of your forms to triangulate where the traffic is coming from.
  4. Your team follows up (sales process).

Is Rocksalt for CEOs/founders, marketers, or both?

Both. Many companies start with the CEO, then roll out to their leadership team and other subject matter experts to build their credibility online and increase company awareness.

Often marketing works in collaboration with these executives as they don't have the bandwidth to polish posts, do follow-ups on engagement, review results etc.

I already use ChatGPT or Claude — why do I need Rocksalt?

AI tools are good for one-off uses (e.g. write a post about a topic) but poor at several things Rocksalt does, such as:

1. Doesn't allow for easy collaboration between executives and marketing, which is key to producing polished content consistently.

2. Doesn't have the data feed to surface relevant discussions, or timely post ideas, daily.

3. Doesn't integrate with your existing tech stack, which is essential to making LinkedIn/Reddit a reliable inbound channel.

Many of our customers say Rocksalt is criminally under-priced so if you are serious about LinkedIn or Reddit, you'll likely find Rocksalt to be much higher value than AI.

Does Rocksalt use my LinkedIn account to scrape data? Is it against LinkedIn's Terms of Service?

Here’s exactly what our Chrome extension does — and doesn’t do.

The extension does two things:

- Provides inline guidance when you’re on LinkedIn to help you comment better

- Fetches your LinkedIn analytics data once a day so Rocksalt can surface insights for you.

To fetch the analytics data, it uses your LinkedIn session token — but that token never leaves your machine and is never sent to our servers. Rocksalt has no access to your LinkedIn username or password at any point. If you log out of LinkedIn, the extension automatically stops working.

Most of the other data we find is publicly available information i.e LinkedIn content indexed by Google.

Finally, Rocksalt never posts content or automates any actions on your behalf.

What if I hate LinkedIn?

You're not alone. LinkedIn can feel awfully performative and even pretentious. But if your audience hangs out there it's worth understanding how to raise your visibility there.

The mindset required to be successful on a platform like LinkedIn is to simply share useful information and develop your own thinking.

You have a lot of insights and experience. You are on social to share that information so it may be useful to others and to refine your own thoughts with feedback. You should not care about engagement too much (it's a bit random anyway). If you do this consistently you'll be proud of the information you've shared and feel good about this small contribution to the world.

PS: a baby step before even sharing your thoughts is finding insightful people in your industry to follow. Rocksalt can help with that.