AEO for B2B teams

Turn real buyer questions into content AI can’t replicate

Rocksalt finds recurring questions and debates on Reddit and LinkedIn, draws out your company’s first-hand expertise, and creates authoritative content for your website and social channels, so you rank in AI answers.

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Reddit's rank among the most-cited domains in AI answers

LinkedIn's position among ChatGPT's most-cited domains, up from #11

59%

Of LinkedIn content cited by ChatGPT and Google AI Mode comes from individual creators, not company pages

Sources: Ahrefs Brand Radar, July 2026; Profound, 1.4M citations across 6 AI platforms, Nov 2025–Feb 2026; Semrush, 89K LinkedIn URLs / 325K prompts, 2026

The problem

Most AEO strategies are either guessing, or stuck.

You're optimizing for questions you can't see

Your content strategy is built on your own website and SEO data — which only shows you what you already knew to ask. The real questions shaping your category are being asked and debated on Reddit and LinkedIn, outside your current tools' view.

Authoritative content doesn't scale on its own

Ranking in AI answers takes original, first-hand expertise — not generic AI-written summaries, which are unlikely to rank at all. But getting that expertise out of your team consistently is hard: they're busy, and there's no easy way to capture what they know at the pace content demands.

Introducing Rocksalt

From buyer questions to content that ranks in AI answers

Rocksalt connects three steps that usually live in separate tools and separate inboxes — so nothing gets lost between a buyer's question and your published answer.

Track real prompts

See the actual questions and debates buyers are having on Reddit and LinkedIn — tracked over time, not guessed at with keyword tools.

Loop in your experts

Route the right questions to the right people on your team, and get their answers back over text — no logins, no new tools for them to learn.

Publish on- and off-site

Turn expert answers into content for your blog and the same social conversations where the question came from — building the citation trail AI answer engines look for.

Get started

Turn your buyers' questions into content that ranks

See the real questions shaping your category, and start turning your team's expertise into content AI answer engines cite.

Book a demo