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Turn your expertise into an inbound channel – in 10 minutes a day

For busy CEOs and experts who want to build awareness but don’t have time, Rocksalt gives you an AI trained on your expertise and a weekly playbook that tells you exactly where and how to show up each week.

Get Started
Backed

Turn your expertise into an inbound channel in just 10 minutes a day

For busy CEOs and experts who want to build awareness but don’t have time, Rocksalt gives you an AI trained on your expertise and a weekly playbook that tells you exactly where and how to show up each week.

Get started
Backed

Getting in front of your audience is hard today

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You don’t know where
to focus

Number_02

 

You don’t have time to
create thoughtful content

Number_03

 

You don’t have a system
to be consistent

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Nobody is reading
your blog

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Events
are expensive

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Engaging on social
feels inefficient

Introducing Rocksalt

A complete engagement system built for busy executives and internal experts to engage with prospects.

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Super You for content

Partner with an unique AI trained on your expertise.

Manual
Weekly playbook

Follow a weekly playbook of
10 min/day tailored actions.

Chat_Icon
System of engagement

Scale your engagement on LinkedIn, Reddit and Slack communities.

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Introducing_Rocksalt_Mobile
01_Super_You@2x

1. Super You knows your
industry and writes like you

 
  • Powered by industry intelligence, it’s constantly reading what’s happening.
  • Continuously improving, every post and comment makes it smarter.

2. A weekly playbook tailored
for you

 
  • Know exactly where to focus each week with prioritized conversations and content opportunities based on your ICP.
  • Take only 10 minutes a day to execute. No scrolling, no guessing what to do, just focused actions.
02_Weekly_Playbook@2x
01_Super_You_Mobile@2x

1. Super You knows your industry and writes like you



  • Powered by industry intelligence, it’s constantly reading what’s happening.
  • Continuously improving, every post and comment makes it smarter.
02_Weekly_Playbook_Mobile@2x

2. A weekly playbook tailored for you



  • Know exactly where to focus each week with prioritized conversations and content opportunities based on your ICP.
  • Take only 10 minutes a day to execute. No scrolling, no guessing what to do, just focused actions.

FEATURED IN

Axios Pro
Crunchbase News
Fortune
How it works

Set up in 30 minutes. Grow in 10 minutes a day.
Scale beyond limits.

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1. One-time setup

Tell us your LinkedIn profile and
website.

Train Super You on your industry.

Setup the platforms you want to
engage.

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2. 10 min/day commitment

Daily conversation actions: Relevant threads, guided engagement.

Weekly content creation: Guided content focus and generation.

Icon_03_Results

3. Measurable results

Increased awareness in the industry.

Increased branded search traffic.

How it works

Set up in 30 minutes. Grow in 10 minutes a day.
Scale beyond limits.

Icon_01_Gear

1. One-time setup

Tell us your LinkedIn profile and website.

Train Super You on your industry.

Setup the platforms you want to engage.

Icon_02_Chat

2. 10 min/day commitment

Daily conversation actions: Relevant threads, guided engagement.

Weekly content creation: Guided content focus and generation.

Icon_03_Results

3. Measurable results

Increased awareness in the industry.

Increased branded search traffic.

PLATFORMS SUPPORTED

Rocksalt for LinkedIn

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Build your founder brand at
scale

 
  • Get a prioritized engagement plan. Know exactly which posts and people to engage with based on your ICP and goals.
  • Create content that lands. Super You analyzes what's working in your industry and drafts posts in your voice.
  • Track ICP reach, not vanity metrics. Measure what actually drives business.
Home_LinkedIn_Image

Build your founder brand at scale



  • Get a prioritized engagement plan. Know exactly which posts and people to engage with based on your ICP and goals.
  • Create content that lands.Super You analyzes what's working in your industry and drafts posts in your voice.
  • Track ICP reach, not vanity metrics. Measure what actually drives business.
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Rocksalt for Reddit

Influence both buyers and
LLMs

 
  • Discover high-impact subreddits. Where your buyers gather and LLMs source answers.
  • Engage with confidence. Get subreddit-specific guidance so you don’t get banned.
  • Add value, not spam. Super You drafts responses that help without being salesy.
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Influence both buyers and LLMs.



  • Discover high-impact subreddits. Where your buyers gather and LLMs source answers.
  • Engage with confidence. Get subreddit–specific guidance so you don’t get banned.
  • Add value, not spam. Super You drafts responses that help without being salesy.

Rocksalt for Slack groups

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Build relationship where your
ICP gathers

 
  • Stay top-of-mind across communities. Show up consistently without living in Slack.
  • Build trust before they buy. Establish your expertise so you make the shortlist.
  • Learn your market while building your brand. Gain deep insights into your ICP motivations and frustrations.
Home_Slack_Image

Build relationship where your ICP gathers



  • Stay top-of-mind across communities. Show up consistently without living in Slack.
  • Build trust before they buy. Establish your expertise so you make the shortlist.
  • Learn your market while building your brand. Gain deep insights into your ICP motivations and frustrations.

Built for modern B2B teams. Used by 10,000+ users.

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Influence your buyers and LLMs on Reddit



  • Go beyond keyword tracking to surface conversations that show buyer intent and are being cited by LLMs.
  • Engage with confidence and get subreddit specific guidance.
  • Find high-impact subreddits powered by a multimodal AI search.
Anthony_1
Anthony DeightonCEO of Tamr
As a CEO, I understood the value of establishing credibility on LinkedIn, but didn’t know how to be effective. Rocksalt changed everything. By providing a smart, prioritized list of daily actions, it ensured my efforts were laser-focused on the audience that mattered most. Now, I’m not just present—I’m consistently engaging, driving meaningful conversations, and building real momentum for both myself and my company.
Noah_1
Noah Kaplan Loyalsnap - Startup Founder
I can really feel the momentum building here—love the suggestion of experts/influencers to add, and I'm getting a ton of value from the posts, for audiences and just insights into the industry. Glad to be part of this beta
Mark_1
Mark GilhamHead of Advisor and Evangelist at Enable
Rocksalt has transformed how I engage with LinkedIn, which at times can feel overwhelming. It continuously helps me discover the most relevant connections and conversations, ensuring I’m building the right relationships whilst saving time in the process.
For teams

Already convinced?
Activate your leadership team.

Once you see the value for yourself, rolling out Rocksalt to your executives and SMEs is simple. Get your entire leadership team
building your company brand—without adding to their workload.

Get started now

Setup takes just 15 minutes.
 
We’ll guide you through setup — whether you’re solo or with a team. 
 
 

FAQs

What is Rocksalt?

Rocksalt helps busy founders and CEOs drive inbound leads by making it effortless to share their expertise across LinkedIn, Reddit, and Slack.

How it works:
Every week, you get a prescriptive playbook of exactly what to do (which conversations to join, what content to create). Your Super You which is an AI trained on your expertise drafts everything in your voice. You review and approve.

Time commitment: 10 minutes/day.

Result: Consistent visibility where your buyers research solutions, without hours of work.

Why it exists: Your expertise is your biggest competitive advantage. Most founders and CEOs know they should build their brand online, but don't have the time and don't know how these platforms work. Rocksalt removes both the execution barriers.
How do you measure if Rocksalt is working? Buyer journeys are messy and non-linear today with click attribution being hard to measure. Rocksalt aligns measurement with how buyers buy today.
There are two ways of measuring if Rocksalt is helping your business:

• If you have self-reported attribution fields setup that asks "How did you hear about us?",  you should see people mentioning LinkedIn, Slack and Reddit.
• You should also see the volume of "branded search" traffic and direct traffic go up. If people see you in these forums, they will directly type your company name in the URL or google your company name.

The other advantage of engaging in communities where your audience hangs out is to deeply understand your audience which will lead to better marketing and a better product.
How is Rocksalt different from social media monitoring tools? Social media monitoring tools help companies find and respond to specific brand or competitor keywords in forums, which is meant to find people who are actively shopping for your solution but because it is keyword based, it typically returns a lot of false positives.

RockSalt takes a different approach. Instead of chasing individual sales opportunities, we scale your subject matter experts and build long-term credibility and trust in communities where your buyers spend time. We focus on establishing your company as a trusted authority before people are even in market for your solution.

The result: When prospects eventually need your type of solution, they already know and trust you. Instead of competing in crowded conversations, you become the obvious choice they seek out.
Which platforms should I focus on? LinkedIn, Reddit or Slack communities? It depends on where your ICP actually spends time:

LinkedIn: Best for most B2B founders. Your buyers are there, it's the easiest to start with, and results come fastest.

Reddit: If your ICP is technical (developers, engineers, IT professionals) or actively researches solutions in subreddits. Also valuable if you want to influence how LLMs understand your space.

Slack: If your ICP participates in industry-specific communities (marketing ops, sales ops, RevOps, etc.). Requires more relationship investment but builds deeper connections.

Our recommendation: Start with LinkedIn (widest B2B reach), add Reddit if your buyers are technical, add Slack if strong communities exist in your industry.

Not sure? We help you identify where your ICP is most active during onboarding.
How does Rocksalt fit into my tech stack?

Think of Rocksalt as the top-of-funnel awareness and credibility engine. Everything else in your stack handles the rest of the buyer journey.
Common workflow:

  1. Use Rocksalt to build your brand and engage strategically.
  2. Prospects discover you and visit your website (track direct traffic in GA and branded search volume in Google Console).
  3. They fill out a form or reach out (enters CRM). 
    We recommend asking "How did you hear about us?" in each of your forms to triangulate where the traffic is coming from.
  4. Your team follows up (sales process).
Can other executives use Rocksalt or is it just for CEO/Founder? Other executives can absolutely use Rocksalt. Many companies start with the CEO, then roll out to their leadership team and other subject matter experts to build their credibility online and increase company awareness.

Get Started Now

Setup takes just 15 minutes.
 
We’ll guide you through setup — whether you’re solo or with a team.