Expert-led content
Most AEO tools can draft content for a prompt. Rocksalt drafts from what your company already knows, then asks the right expert for the one insight that gets you cited.
Buyer question
How long does a CRM data migration really take?
Drawing on
What would make this citable
Real timelines from your own implementations. AI answers today only cite generic ranges.
Why most AEO content gets ignored
Prioritizing topics by AI visibility and drafting content for prompts is now table stakes. Plenty of tools do it.
But a draft built from the same public web as everyone else’s says what everyone else says. AI answers reach for the source with something new: a real number, a customer story, a point of view only one company can give.
That knowledge already exists inside your company. Rocksalt is built to get it out.
What makes it different
01 — Your knowledge first
Rocksalt is already plugged into where your expertise lives: your sales calls, your support Slack channels, and its own memory of past expert input and the content you’ve published.
Sales calls
What buyers ask, in their own words
Support Slack
Real problems and how your team solved them
Expert memory
Every answer your experts have given
Your content
What you’ve already said in public
02 — Built to be cited
Before drafting, Rocksalt studies what AI answers cite for the question today and works out what would make your piece stand out: original data, a customer example, a sharper point of view.
If your knowledge base doesn’t have it, Rocksalt emails the right subject-matter expert with exactly what’s needed. They reply. Their answer becomes original content no competitor can copy.
Hi Priya,
We’re writing a piece on a question buyers keep asking: “How long does a CRM data migration really take?”
AI answers today only quote generic ranges. A real view from your implementations would make ours the one they cite. Could you share:
Just hit reply. A few sentences is plenty.
03 — Self-learning
Matching your style is the easy part. Rocksalt also learns your industry, your product and the specifics that make your company different.
Every edit you make and every answer your experts give feeds the next piece. So each draft starts closer to done, and your experts are asked less over time.
What Rocksalt knows about you
04 — Fair pricing
The hard part of AEO content isn’t the writing. It’s knowing what will get cited. So that’s what you pay for: a research-backed content plan with citation analysis, gap analysis and the angle that makes it citable.
From each plan, create as many pieces as you need. Articles, FAQs, page updates.
See pricingWhat you pay for
One research-backed content plan
How it works
1
Pick a real buyer question
Found in your sales calls, Reddit and LinkedIn, and already prioritized by what’s worth winning.
2
Research what gets cited
Rocksalt runs the question through the major AI engines, reads the pages they cite and finds the gaps you can fill.
3
Get a content plan
The angle, the points that make it citable and the sources to draw on. Edit it directly.
4
Loop in an expert, if needed
Missing something original? The right expert gets a short email. Their reply goes straight into the draft.
5
Review and publish
Edit the draft, then publish straight to Sanity, Framer, HubSpot or Webflow.
At a glance
| Prompt-driven content | Rocksalt expert-led content | |
|---|---|---|
| Starts from | The public web | Your sales calls, support Slack and past expert input |
| Written for | Matching the prompt | Earning the citation |
| When something’s missing | Fills the gap with generic copy | Asks the right expert, by email |
| Over time | Learns your tone, at best | Learns your industry and company with every edit and expert answer |
| You pay for | Every piece | The research. Content is free. |
FAQ
Content built from first-hand knowledge inside your company, like sales conversations, support fixes and expert opinion, rather than rewritten from what’s already online. It’s the kind of original material AI answers look for when choosing what to cite.
Very little. Rocksalt only reaches out when it can’t find what a piece needs in your existing knowledge, and it asks one focused question by email. Experts reply in a few sentences. Rocksalt does the writing.
From the sources you connect, such as your sales calls, support Slack channels and published content, plus its own memory of every expert answer and edit since you started. You can also upload documents or add URLs for anything that isn’t already public, like product documentation, fresh stats or survey results.
The research-backed content plan: AI citation analysis, gap analysis, and the angle and points that make a piece citable. Creating content from that plan is free and unlimited.
Yes. Create content in Rocksalt, or take the plan to another tool like Claude. The research is yours.
Rocksalt publishes directly to Sanity, Framer, HubSpot and Webflow.
See how Rocksalt turns what your team already knows into content AI answers cite.