Offsite AEO · LinkedIn & Reddit
Rocksalt takes the buyer questions you’re answering on your site and turns them into LinkedIn posts and Reddit replies in each expert’s own voice. Wherever AI looks, it finds your company’s expertise.
Is anyone actually seeing pipeline from AI search? How are you measuring it?
Matches your theme: Measuring AI visibilityEvery board meeting this year has had the same question in it: why don’t we show up when buyers ask ChatGPT about our category? Here’s what we’ve learned about how long it really takes…
of brand mentions in AI-generated answers come from third-party sources, not from a company’s own website.
Brands are 6.5 times more likely to be cited through a third-party source than through their own site.
of AI search citations come from community platforms.
Source: AirOps, 2026 State of AI Search
For B2B questions, LinkedIn and Reddit rank among the five most-cited domains. And to AI, your expert’s post there counts as an outside source.
Articles and posts get cited. Both are already indexed by Google.
Open, candid threads that AI engines cite heavily.
If your experts aren’t in these conversations, someone else’s are.
How Rocksalt helps
Rocksalt drafts a version of the content produced for each executive and subject matter expert, in their own voice and from their own point of view.
Every board meeting this year has had the same question in it: why don’t we show up when buyers ask AI about our category?
We tracked a set of real buyer questions across four AI engines. The first thing to move wasn’t our website. Here’s what it was.
A customer asked me last week why their competitor shows up in AI answers and they don’t. My answer surprised them.
What’s the real difference between AEO tools that only track prompts and ones that help you create content?
When Rocksalt surfaces a relevant thread, it notifies the right expert automatically, so they can join while the conversation is still live.
They see your people answering the questions they’re asking, in the places they go to research. That builds trust long before they talk to sales.
Every credible post and reply adds a third-party source AI engines can draw on when they answer questions about your category.
Part of the Rocksalt AEO platform
Yes. LinkedIn articles are cited regularly. Many LinkedIn posts are also indexed by Google, so they appear in search results outside LinkedIn, where AI engines can find and cite them.
According to AirOps’ 2026 State of AI Search report, about 85% of brand mentions in AI-generated answers come from third-party sources rather than a company’s own website. For B2B, LinkedIn and Reddit are consistently among the most-cited domains.
Rocksalt guides each person from Reddit novice to expert: when to comment, when to start a post, and how to stay within each subreddit’s rules, based on their karma. That keeps their participation authentic, their content safe and their accounts in good standing.
Most executives won’t write posts themselves, and Rocksalt is built for that. Marketing does the heavy lifting: Rocksalt drafts each post from your original content in the executive’s own voice and point of view, so all they need to do is review and post.
No. Rocksalt never posts on LinkedIn or Reddit for anyone. Every post and reply is published by the person whose name is on it.
That’s the problem Rocksalt is built to avoid. Drafts are personalized to each executive or expert’s voice and point of view, so five people sharing the same insight write five different posts.
When the platform surfaces a hot thread relevant to your company, it matches the topic to the people on your team with the right expertise, then tags and notifies them automatically.