AI visibility dashboard

Your leadership has four questions about AI search. Answer all four in one view.

Buyers now build vendor shortlists inside AI answers. Rocksalt shows how often you're named, how you compare with competitors, how AI describes you, and what to fix next — measured on the real questions your buyers ask.

Question 01 · Brand visibility

How are we showing up in AI search — and is it getting better?

Visibility is the share of AI answers that name you. Rocksalt measures it on recommendation prompts — the questions where buyers ask AI to name vendors — continuously, across every engine.

• Engine by engine. See where you're strong and where you're invisible.
• Sorted by buyer intent. Every prompt is tagged as problem research or vendor comparison.
• Question level insight. Drill from theme to individual buyer questions to see who gets named and cited.

Question 02 · Share of voice

How are we doing against competitors — and who's gaining on whom?

Share of voice is your slice of every brand mention in your category's AI answers. Track it week by week against the competitors you choose.

• The whole race, not just your lane. Every competitor's line on the same chart.
• Your competitive set. Add or swap competitors whenever the market shifts.
• Theme by theme. See who's leading and who's losing in each of your top topics.

Question 03 · Sentiment

How do AI engines describe our brand when buyers ask?

Being named isn't the same as being recommended. Rocksalt reads every answer that mentions you, classifies it as positive, neutral or negative, and shows you the exact passage — by engine and by theme.

• The actual words, not just a score. Read what each engine says about you, prompt by prompt.
• Catch a bad narrative early. Spot negative framing before it spreads across engines.

Question 04 · Top citations

What content should we prioritize — and how do we get it cited?

The pages AI cites most show you what it trusts in your category. Rocksalt ranks them — yours, your competitors' and third parties' — so you can see which topics to prioritize, how your pages compare with the ones being cited, and what to improve so your content is the one AI reaches for.

• Your most-cited pages. See what AI already trusts, and keep it current so it stays cited.
• Your competitors' most-cited pages. The prompts they win and you don't — your clearest content priorities.
• The most-cited third-party pages. The independent sources AI leans on, and where you'll want to earn a mention.

From dashboard to done

Every gap on the dashboard tells you what to prioritize next.

Monitoring tools hand you a score and leave the rest to you. Rocksalt closes the loop — from finding evidence-based prompts asked to the content AI cites.