Xpertly.ai, Inc., a Delaware corporation doing business as Rocksalt (“Rocksalt,” “Company,” “we,” “our,” or “us”), respects your privacy and is committed to protecting personal information in accordance with this Privacy Policy.

This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit our websites, use our applications, software, products, and services, communicate with us, or otherwise interact with Rocksalt (collectively, the “Services”).

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information Rocksalt collects or processes when you:

• visit Rocksalt websites, including rocksalt.ai;
• create or use a Rocksalt account;
• use Rocksalt applications, software, or other Services;
• communicate with Rocksalt by email, text, forms, or other means;
• participate in a demonstration, pilot, survey, event, or other Rocksalt activity;
• interact with Rocksalt advertising or marketing; or
• otherwise interact directly with Rocksalt.

Customer Data

Rocksalt also processes information submitted to the Services by or on behalf of our business customers (“Customer Data”). Customer Data may include documents, content, sales or customer conversation transcripts, subject-matter expert input, and other information provided by a customer.

When Rocksalt processes personal information contained in Customer Data on behalf of a business customer, that customer generally determines why and how the information is processed, and Rocksalt processes it on the customer's behalf in accordance with our agreement with that customer.

If your personal information was submitted to Rocksalt by one of our customers—for example, because your information appears in a customer-provided sales transcript—you should generally direct questions or requests concerning that information to the relevant customer. We will assist our customers with such requests as required by applicable law and our agreements with them.

Our handling of Customer Data is also governed by our Terms of Service and any applicable Service Agreement or Data Processing Addendum.

2. Personal Information We Collect

The personal information we collect depends on how you interact with Rocksalt.

Information You Provide to Us

We may collect information you provide directly to us, including:

• name;
• email address;
• telephone number;
• company name;
• job title and professional information;
• account credentials;
• information submitted through forms;
• communications with us;
• responses to surveys;
• information you provide when requesting support;
• billing and transaction information; and
• content or other information you submit through the Services.

If you use Rocksalt on behalf of an organization, we may also collect information relating to your role and relationship with that organization.

Customer Data

Customers and Authorized Users may submit information to Rocksalt in connection with their use of the Services.

Depending on how a customer uses Rocksalt, Customer Data may include:

• documents and marketing content;
• sales, pre-sales, support, webinar, or customer conversation transcripts;
• questions, comments, and statements made during those conversations;
• names, job titles, company affiliations, and other professional information;
• subject-matter expert contributions;
• customer or prospect information;
• content libraries and other business materials; and
• other information the customer chooses to provide.

Rocksalt processes Customer Data as described in our Terms of Service, applicable Service Agreements, and, where applicable, a Data Processing Addendum.

Information Collected Automatically

When you access or use our websites or Services, we may automatically collect certain information, including:

• IP address;
• browser type;
• operating system;
• device information;
• pages or features viewed;
• dates and times of access;
• referring pages;
• interactions with the Services;
• log information; and
• approximate location derived from IP address.

We may collect this information using cookies, web beacons, pixels, log files, and similar technologies.

3. Information From Third Parties

We may receive information from third parties, including:

• service providers;
• business partners;
• analytics providers;
• social networks and online communities;
• publicly available sources;
• third-party integrations authorized by customers; and
• other services with which Rocksalt interacts in providing the Services.

For example, certain Rocksalt features analyze publicly available discussions, content, or information from third-party platforms in order to identify buyer questions, topics, or trends.

The collection and use of information by third-party platforms is governed by those platforms' own terms and privacy policies.

4. How We Use Personal Information

We may use personal information to:

• provide, operate, maintain, and support the Services;
• create and manage accounts;
• authenticate users;
• provide requested products, services, or information;
• process transactions and payments;
• communicate with customers and users;
• provide customer support;
• analyze use and performance of the Services;
• maintain and improve the functionality, reliability, and security of the Services;
• personalize aspects of the Services;
• develop new features and functionality;
• detect, investigate, and prevent fraud, abuse, security incidents, and other harmful activity;
• comply with legal obligations;
• enforce our agreements and protect our legal rights;
• send service-related communications;
• send marketing communications where permitted by law; and
• fulfill other purposes disclosed when information is collected or with your consent.

Use of Customer Data and AI

Rocksalt may use artificial intelligence and machine-learning technologies to provide features of the Services, including analyzing content, identifying questions and themes, generating analyses, and assisting with content creation.

Rocksalt uses Customer Data only as permitted by our agreement with the applicable customer.

Rocksalt does not sell Customer Data or use one customer's Customer Data to provide services or deliverables to another customer.

Rocksalt does not use Customer Data to train general-purpose artificial intelligence or machine-learning models for the benefit of other customers unless the applicable customer expressly agrees otherwise in writing.

We may use aggregated or de-identified information derived from use of the Services to operate, analyze, and improve the Services, provided that such information does not identify a customer, user, or individual and cannot reasonably be used to reconstruct a customer's confidential information.

5. How We Disclose Personal Information

We may disclose personal information in the following circumstances.

Service Providers

We may disclose information to vendors and service providers that perform services on our behalf, including providers of:

• cloud hosting and infrastructure;
• artificial intelligence and machine-learning services;
• analytics;
• communications;
• customer support;
• payment processing;
• security; and
• other technology and operational services.

These providers may process information only as necessary to provide services to Rocksalt and subject to applicable contractual obligations.

Business Transfers

We may disclose or transfer personal information in connection with an actual or proposed merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar corporate transaction.

Legal Requirements and Protection of Rights

We may disclose personal information if we reasonably believe disclosure is necessary to:

• comply with applicable law, regulation, legal process, or governmental request;
• enforce our agreements;
• detect, investigate, or prevent fraud or security issues;
• protect the rights, property, or safety of Rocksalt, our customers, users, or others; or
• establish, exercise, or defend legal claims.

With Your Direction or Consent

We may disclose information when you direct us to do so or otherwise provide consent.

6. We Do Not Sell Personal Information

Rocksalt does not sell Customer Data.

Rocksalt does not sell personal information for monetary consideration.

To the extent our use of advertising or analytics technologies is considered “selling,” “sharing,” or “targeted advertising” under an applicable U.S. state privacy law, individuals may have the right to opt out as described below.

7. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, web beacons, and similar technologies to operate our websites and Services, understand how they are used, remember preferences, improve functionality, and measure marketing effectiveness.

You can configure your browser to refuse or delete certain cookies. Some features of the Services may not function properly if cookies are disabled.

Where required by applicable law, we will provide additional choices or obtain consent for particular uses of cookies or similar technologies.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Retention of Customer Data may be governed by the applicable agreement with the customer.

Upon expiration or termination of Services, Customer Data may be deleted in accordance with our Terms of Service, applicable Service Agreement, or Data Processing Addendum.

Certain Service Agreements, including pilot or design-partner agreements, may provide for shorter retention periods or deletion of Customer Data at completion of the engagement.

We may retain information where required by law or where reasonably necessary to establish, exercise, or defend legal claims.

9. Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.

These safeguards may include access controls, encryption, infrastructure security, authentication, monitoring, and other measures appropriate to the nature of the information being processed.

No method of transmission over the internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

Users are responsible for maintaining the confidentiality of their account credentials and should promptly notify Rocksalt if they believe their account has been compromised.

10. International Data Transfers

Rocksalt is based in the United States, and we and our service providers may process information in the United States and other countries.

These countries may have data-protection laws that differ from those in your country of residence.

Where required by applicable law, Rocksalt will use appropriate safeguards for transfers of personal information across jurisdictions.

Where Rocksalt processes personal information on behalf of a customer, applicable international data-transfer requirements may also be addressed through a Data Processing Addendum or other agreement with that customer.

11. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have rights regarding your personal information, including the right to:

• request access to personal information we hold about you;
• request correction of inaccurate personal information;
• request deletion of personal information;
• obtain a copy of certain personal information;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent; and
• opt out of certain sales, sharing, targeted advertising, or profiling where applicable.

You may submit a privacy request by contacting legal@rocksalt.ai.

We may need to verify your identity before fulfilling a request.

You may also have the right to appeal our response to a privacy request where required by applicable state law. Instructions for submitting an appeal will be included in our response where applicable.

We will not discriminate against you for exercising privacy rights provided by applicable law.

Information Controlled by a Rocksalt Customer

If your request concerns personal information contained in Customer Data that Rocksalt processes on behalf of one of our business customers, please submit your request directly to that customer.

If appropriate, Rocksalt will assist the customer in responding to your request.

12. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).

Subject to applicable exceptions, these may include rights to:

• know the categories and specific pieces of personal information collected about you;
• know the categories of sources from which personal information is collected;
• know the purposes for collecting, using, or disclosing personal information;
• know the categories of third parties to whom personal information is disclosed;
• request deletion of certain personal information;
• request correction of inaccurate personal information;
• obtain information regarding the sale or sharing of personal information;
• opt out of the sale or sharing of personal information; and
• limit certain uses or disclosures of sensitive personal information where applicable.

Rocksalt does not sell Customer Data or personal information for monetary consideration.

You may exercise applicable California privacy rights by contacting legal@rocksalt.ai.

Where Rocksalt processes personal information on behalf of a business customer as a service provider or contractor, the applicable customer is generally responsible for responding to consumer requests relating to that Customer Data.

13. Marketing Communications

You may opt out of promotional email communications from Rocksalt by using the unsubscribe link included in those emails or by contacting us.

Even if you opt out of promotional communications, we may continue sending non-promotional communications relating to your account, transactions, security, or use of the Services.

14. Children’s Privacy

The Services are intended for businesses and professionals and are not directed to children under 18.

We do not knowingly collect personal information directly from children under 18 through the Services.

If you believe a child has provided personal information directly to Rocksalt, please contact legal@rocksalt.ai.

15. Third-Party Websites and Services

The Services may contain links to or integrate with third-party websites, applications, social networks, AI providers, and other services.

Rocksalt does not control the privacy practices of those third parties. Information you provide directly to a third party is governed by that third party's privacy policy and terms.

We encourage you to review the privacy policies of third-party services you use.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, Services, legal requirements, or other factors.

When we update this Privacy Policy, we will revise the “Last modified” date at the top of this page.

If we make material changes, we will provide additional notice where required by applicable law, such as by posting a notice on our website or notifying affected users by email.

17. Contact Information

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, contact us at:

Xpertly.ai, Inc. d/b/a Rocksalt
303 Twin Dolphin Drive
Redwood City, CA 94065
legal@rocksalt.ai

Children Under the Age of 18

Our Website is not intended for children under 18 years of age. No one under age 18 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at legal@rocksalt.ai.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

• By which you may be personally identified, such as name and email address, telephone number, or any other identifier by which you may be contacted online or offline (“personal information”);

• That is about you but individually does not identify you, such as professional or personal interests you may disclose through use of any Apps; and/or

• About your internet connection, the equipment you use to access our Website or any App, and usage details.

We collect this information:

• Directly from you when you provide it to us.

• Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.

• From third parties, for example, our business partners

Information You Provide to Us  

The information we collect on or through our Website or Apps may include:

• Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our service, or requesting further services. We may also ask you for information when you report a problem with our Website.

• Records and copies of your correspondence (including email addresses), if you contact us.

• Your responses to surveys that we might ask you to complete for research purposes.

• Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.

• Your search queries on the Website.

• Any information you post on or provide to third-party websites or social media platforms through our Apps or while you have integrated our Apps with such websites or platforms.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.

• Information about your computer and internet connection, including your IP address, operating system, and browser type.

• The information we collect automatically may include personal information. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.

• Store information about your preferences, allowing us to customize our Website according to your individual interests.

• Speed up your searches.

• Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.

• Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• To present our Website and its contents to you.

• To provide you with information, products, or services that you request from us.

• To fulfill any other purpose for which you provide it.

• To provide you with notices about your account, including expiration and renewal notices.

• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

• To notify you about changes to our Website or any products or services we offer or provide though it.

• To improve the functioning of the goods and services we offer, including our AI/ML tools.

• In any other way we may describe when you provide the information.

• For any other purpose with your consent.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may disclose personal information that we collect or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.

• To contractors, service providers, and other third parties we use to support our business.

• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of Company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our Website users is among the assets transferred.

• To fulfill the purpose for which you provide it.

• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of Company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our Website users is among the assets transferred.

• To fulfill the purpose for which you provide it.

• For any other purpose disclosed by us when you provide the information.

• With your consent.
  
  

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

• To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.

• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Company, our customers, or others.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information.

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

  We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

• Confirm whether we process their personal information.

• Access and delete certain personal information.

• Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose (excluding Iowa and Utah).

• Data portability.

• Opt-out of personal data processing for: targeted advertising (excluding Iowa); sales; or profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).

• Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights please send an email to legal@rocksalt.ai.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: legal@rocksalt.ai.