Anita Moorthy
Co-founder & CMO
30 years leading B2B marketing teams across Europe, Asia and North America, including at Hearsay Systems and Wandera.
Anita on LinkedIn →Why we built Rocksalt
AI search optimization has three problems.
We hear them from almost every B2B marketing team we talk to.
01
You don't know what your buyers are asking.
And the prompts you're tracking today feel simplistic next to the real questions buyers bring to AI.
02
Your content sounds like generic AI.
Meanwhile, your company is full of deep insight and a real point of view. It just isn't making it onto the page.
03
Everything keeps changing.
Models, citations and buyer needs shift constantly — and nothing connects the dots for you.
What Rocksalt does
Rocksalt solves all three.
One answer for each problem — working together, all the time.
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01
Real buyer questions
We find them where your buyers are actually asking: your sales calls, Slack channels, Reddit and LinkedIn.
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02
Your experts, one email away
We loop in your experts with a simple email. Their input is what makes your content original — and makes it stand out.
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03
Always on
Our platform monitors what's changing, continuously, and tells you what to do next.
Why it matters
Real questions, real expertise, always on. It's the only way to stay ahead in AI search.
See the platform →Who we are
Three founders who've done this before.
We previously built The Factual, which helped people find trustworthy news and was acquired by Yahoo. We started Rocksalt because we kept seeing the same thing in B2B: the people with the best answers are rarely the ones creating the content.
Arjun Moorthy
Co-founder & CEO
Six years as a VP at HubSpot, watching inbound change how B2B companies grow.
Arjun on LinkedIn →
Ajoy
Co-founder & CTO
Built and scaled the product at Quartzy, a Y Combinator company.
Ajoy on LinkedIn →Why the name?
Raw crystal. Real value inside.
Rock salt isn't table salt. It's raw and unrefined — unassuming on the outside, valuable within. So is the expertise inside most companies. Our job is to bring it to the surface.
Our investors
We're in good company.
Thank you to the funds and angels backing what we're building.
Gokul Rajaram
Angel investor
Anu Bharadwaj
Angel investor
Mike Volpe
Angel investor
Pawan Deshpande
Angel investor
Careers
Want to build this with us?
We're a small team building something useful and lasting. We've built and exited a startup before, so we're hoping to make fewer dumb mistakes this time around. Come say hello.
Let's find what your buyers are really asking.
We'll show you the questions buyers are discussing in your category, what your current strategy is missing, and where your experts can help.
Book a demo