Employee Advocacy platform for activating your experts Employee advocacy that gets your experts sharing insights where buyers are talking
Rocksalt helps executives and subject-matter experts contribute valuable insights in the right buyer conversations on LinkedIn in 10 minutes per day.
Rocksalt for LinkedIn: The easiest way to influence your buyers.
The 15-minute strategy that allows busy executive to maximize their impact on LinkedIn — via a simple daily email.
Employee Advocacy platform for
activating your experts Employee advocacy that gets your experts sharing insights where buyers are talking
Rocksalt helps executives and subject-matter experts contribute valuable insights in the right buyer conversations on LinkedIn in 10 minutes per day.
Rocksalt for LinkedIn: The easiest way to influence your buyers.
The 15-minute strategy that allows busy executive to maximize their impact on LinkedIn — via a simple daily email.
How it works
How it works
Activate each SME centrally
- Set each SME’s interests, background, and target audience so Rocksalt finds the right opportunities for them—and expands your reach across different buyer groups..
Bring the right conversations to them
- Rocksalt delivers relevant LinkedIn discussions by email or in-LinkedIn-feed, with a personalised comment angle each expert can refine.
Capture original ideas from SMEs as they happen
- SMEs can text or talk out an idea on the go.
- Rocksalt's Super You asks a few sharp questions and returns a draft post, in their voice.
- Learn more about Super You, the personalized AI for each SME.
Manage a centralized library of approved content for each employee advocate
- Every expert gets a personal library of ideas, drafts and approved posts.
- Marketing manages drafts and queues content; the expert comments and approves.
- Approved posts publish to LinkedIn straight from Rocksalt - by the expert, or by marketing on their behalf
Prove impact on company visibility
- Track posts, comments, impressions, engagement, target-buyer engagement, and account-level activity for each advocate and across the whole team.
Activate each SME centrally
- Set each SME’s interests, background, and target audience so Rocksalt finds the right opportunities for them—and expands your reach across different buyer groups.
Bring the right conversations to them
- Rocksalt delivers relevant LinkedIn discussions by email or in-LinkedIn-feed, with a personalised comment angle each expert can refine.
Capture original ideas from SMEs as they happen
- SMEs can text or talk out an idea. Rocksalt asks a few focused questions and creates a draft, in the SME’s voice, that marketing can review.
- Learn more about Rocksalt’s Super You.
Manage a centralized library of approved content for each employee advocate.
- Each expert gets a shared content board where marketing and the expert can collaborate on ideas, drafts, reviews, and approvals.
- Once approved, the expert — or marketing on their behalf — can publish directly to LinkedIn.
Prove impact on company visibility
- Track posts, comments, impressions, engagement, target-buyer engagement, and account-level activity for each advocate and across the whole team.
How Rocksalt is different from
traditional Employee Advocacy tools
Traditional tools help distribute content.
Rocksalt helps your expertise show up where buyers are paying attention.
How Rocksalt is different from traditional Employee Advocacy tools
Traditional tools help distribute content.
Rocksalt helps your expertise show up where buyers are paying attention.
Advocacy tools
Advocacy
Advocacy tools
Advocacy
Full functionality, no credit card required.
People trust your experts.
Make it visible.
See how Rocksalt can help your marketing team turn executive and SME expertise into
consistent LinkedIn content, relevant market participation and measurable buyer engagement.
FAQs
Is Rocksalt an employee advocacy platform?
Yes. Rocksalt is employee advocacy software designed for B2B companies that want to get their executives and subject-matter experts sharing original insights on LinkedIn. Unlike traditional platforms built primarily for distributing approved company content across a large workforce, Rocksalt is built for busy experts to find and contribute easily in relevant industry conversations, quickly create posts on the go, coordinate with marketing for approvals, and measure engagement from target buyers rather than generic engagement.Does Rocksalt include a content library?
Yes — one per expert. Marketing and each executive or subject matter expert collaborate in a shared content board holding ideas, drafts and approved posts. Marketing can draft complete posts for an expert to review and approve, and approved content can be published to LinkedIn directly from Rocksalt.Can employees share approved content directly from Rocksalt?
Yes. Employees can review approved posts and publish directly to LinkedIn from Rocksalt. Marketing can also manage drafts and publish on behalf of an employee when that workflow has been approved.How is Rocksalt different from traditional employee advocacy software?
Traditional employee advocacy software commonly gives employees a library of approved company content to share. Rocksalt focuses on making it easy for employees to share original insight. Execs and SMEs can share their insights that get saved in a shared ideas board that marketing can access. Marketing can then review, edit and get approvals before publishing the post.Unlike other traditional employee advocacy software that is just focused on posting, Rocksalt also find relevant buyer conversations to participate in on LinkedIn and builds visibility among a defined buyer audience.
Can our marketing team manage content for executives?
Yes. Marketing can support content creation within each executive’s workflow, manage ideas and drafts through a shared Kanban board and trigger review and approval by email. The executive remains the author while marketing removes the operational friction.Will every executive’s content sound different?
Yes. Each subject matter expert (SME) or executive has their own individual Super You profile based on their expertise, previous writing, preferred tone and point of view. Post drafts and comment ideas, whether generated by the SME or marketing are generated using that individual context rather than one generic company voice so they sound authentic to the person.Does Rocksalt automatically post or comment on LinkedIn?
Users can use Rocksalt to publish directly to LinkedIn — but only content a human has approved. Experts can publish approved posts and comments from Rocksalt in one click, or delegate publishing to marketing. What Rocksalt never does is post autonomously: it surfaces opportunities and creates drafts, and a person always reviews before anything goes liveHow much time does employee advocacy take with Rocksalt?
Rocksalt is designed around a short 10-minute daily workflow. Executives and experts receive prioritised conversations with comment guidance via email daily so they can participate consistently without spending hours scrolling LinkedIn. Then once a week they get post ideas based on what’s trending in the industry which they can develop into posts in minutes.How does Rocksalt measure employee advocacy?
Rocksalt measures content and engagement performance like total impressions and engagement from their specific target audience. Marketing can see this for each individual and as aggregate across the whole company. Engagement data can also be synced to the CRM to help marketing understand account and pipeline relevance.Is Rocksalt only for senior executives?
No. Rocksalt can be used by founders, executives and subject-matter experts whose knowledge can influence your market. Most programmes should begin with a focused group of credible, motivated participants before expanding.Can Rocksalt support employee advocacy beyond LinkedIn?
The employee advocacy workflow described on this page is currently focused on LinkedIn. Rocksalt also provides a separate Reddit product for finding and participating in relevant community conversations.