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What buyers actually ask
Real questions from LinkedIn posts and Reddit threads, each linked to the conversation it came from.
Free buyer-question report
See the questions buyers in your market are asking AI.
Rocksalt reads the LinkedIn and Reddit conversations in your category and shows you the real questions behind AI answers, grouped by theme and buying stage, with a link to every source.
14themes, ranked for the company
41Buyer questions found in 329 relevant LinkedIn posts
110Buyer questions found in 3,469 relevant Reddit posts
Theme: Employee-driven vulnerability remediation
8 questionsHow can we get employees to reboot and patch their laptops without disrupting their workday?
High
Can automated outreach chase down device owners for patches and vulnerability findings, so IT doesn't have to contact users manually?
Medium
Theme: Endpoint security coverage and agent health
5 questionsHow do we verify true security agent coverage across the fleet, including devices our EDR console never knew about, without a flood of false positives?
High
+ 12 more themes in the full report
Trusted by teams at
I knew our AEO prompts weren't realistic, but I had nothing better to go on. Rocksalt showed us what our buyers actually ask. Now our strategy runs on real buyer evidence.
What's in your report
The questions behind the AI answers in your category
Grouped by theme and stage
See which topics come up most, and whether buyers are learning about a problem, researching fixes or choosing a provider.
Ranked for your business
Each theme is scored on how much it matters commercially and how well your company can stand out in the answer.
How it works
1
Enter your website
We work out your category from your site. Nothing to connect or install.
2
We read the conversation
Rocksalt scans relevant LinkedIn posts and Reddit threads for the questions buyers keep asking.
3
Get your report
On screen in about 5 minutes, with a copy sent to your inbox.
4
Compare with what you track (optional)
Share the prompts in your AEO tool. Our team reviews the gap and sends it within one business day.
Questions
What do you need from me?
Just your website and a work email. There's nothing to connect, install or upload for the report.
Where do the buyer questions come from?
Rocksalt finds the subreddits, Reddit threads and top LinkedIn discussions in your space, then pulls out the questions buyers ask there, whether they ask outright or it's implied in a debate, complaint or comparison. Every question links to its source.
How long does it take?
About 5 minutes for your report. The optional prompt comparison is reviewed by our team and sent within one business day.
Do I need to be a Rocksalt customer?
No. The report and the comparison are free. If you want to act on what you find, we're happy to show you how Rocksalt keeps your buyer questions current.
Is this a replacement for my AEO tool?
No. Keep your monitoring tool for visibility scores. This makes sure the prompts it tracks are the questions your buyers actually ask.
Who is this for?
B2B marketing teams, typically at companies with 100 to 1,000 employees. It works best when your buyers discuss your category on LinkedIn or Reddit.
Don't start AEO with prompts. Start with buyers.
See the questions buyers in your market are really asking, free, in about 5 minutes.