Several updates that makes it easier to talk to Super You via Whatsapp, get Super You's advice on optimizing existing draft posts, and see combined team analytics for easier reporting.
So many new features for you in just the last 2 weeks! If you're curious, yes AI is helping accelerate our development but greater credit to our amazing engineers. Let's go:
Create posts that land with your ICP more easily
1. Talk to Super You via Whatsapp
The #1 feature request since Whatsapp support debuted has been to add voice support. Execs are often inspired to say something bold when walking out of a meeting or conference but would rather talk than text their Super You. Now you can via Whatsapp and not only will Rocksalt save the full transcript for future context, it'll turn it into a near-final draft if the exec has time right then to reply to a couple of questions. Talking much faster than typing!
Drafts created via Whatsapp are now optimized for your style, as well as several other optimizations such as removing LLM style patterns (so much more than the emdash), and polishing the introduction hook. This near-final draft usually requires just an image and sometimes additional data and is good to publish!
3. Rocksalt Editor can now discuss or rate drafts you already have
Previously, the Rocksalt Editor assumed you were developing a post idea from scratch. But what if you already have a draft or want to contrast a couple ideas or something else? We've now made the Rocksalt Editor much more flexible so you can more easily collaborate with your Super You on any idea or draft you have.
Bonus: you can now edit multiple posts simultaneously and we'll save your conversation with Super You on each so you can pick up at any time.
4. Filter idea cards
Now that your idea board is filling up every time you talk to Super You via Whatsapp, you can filter by last edit date or by tags (you can define and TOFU/MOFU/BOFU tags are automatically applied by Rocksalt) so you can find your freshest ideas.
Increase your company's visibility with multiple executive voices on social
5. Combined analytics for your team
Social media marketing is a team sport and for marketers managing several executives in Rocksalt you can now see consolidated analytics for your team. Easily see whose content is doing the best, and what the total impressions are for your company's marketing efforts across your entire team. This reduces the pressure on any individual exec to always be producing content.
Social media managers - send this screenshot for your weekly or monthly reports to your boss and celebrate all the time you saved gathering this data manually before.
6. View and sync all engagements, not just target audience
Previously, we filtered all the likes, comments, follows, connection requests and DMs you received for target audience engagements. But sometimes it's helpful to see all the people engaging with you, in case you want to refine your target audience definition. Well now you can with a simple switch.
Bonus #1: you can also choose to sync all audience engagement, or only target audience engagements, to your HubSpot CRM.
Bonus #2: you can combine engagement data for multiple team members to further ease the reporting burden for your team.
7. Simplified sharing
Inviting teammates to Rocksalt is simpler now with just an email address. You and the person you invite automatically share data so you can collaborate in Rocksalt.
Bonus: when you invite a team member they inherit all your settings so their onboarding is even faster (read: execs can onboard in 5 minutes on their own).
As you build awareness in LinkedIn, start influencing LLMs via Reddit
Learn how Rocksalt helps you influence LLM answers via Reddit. Join me and my co-founder, Anita, on Friday, Jan 30th at 9am PT / noon ET for a webinar where we discuss the playbook for marketing the right way on Reddit.
As always, reply with what's broken or what you'd like to see next. We read everything and it greatly influences our priorities.
arjun
Rocksalt, 303 Twin Dolphin Drive, Suite 600, Redwood City, CA 94065, USA
